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Cimigo regularly publishes market and industry research reports in Vietnam. Browse our report list to find the latest reports. Use this website to order the reports you are interested in.

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What's New

New report about internet usage in Vietnam

Cimigo just released Vietnam NetCitizens Report, the most comprehensive study about internet usage and behavior in Vietnam. It is based on more than 3300 interviews with internet users from 12 different cities. This report reveals how many people use the internet, how long they stay online, what they do, which websites they prefer and many other interesting facts about internet usage in Vietnam.

Cimigo report about TV Commercials (AdTraction)

Cimigo recently released a report about the consumer perception of different TV advertisements. Cimigo tested more than 200 TV commercials, and this is the first time that comparative data about measurement of TV commercials is available in Vietnam. This report shows interesting insights what works and what does not work in Vietnam's TV advertising landscape.

2010 Football World Cup Communication Landscape

Vietnam World Cup Brands
The brands which have created the most buzz around the Football World Cup are in order; Coca-Cola, Pepsi, Tiger, Sony, Samsung, Heineken, Castrol, Nokia, Adidas and remarkably The Gioi Di Dong. Of these the official sponsors only include; Coca-Cola, Sony, Castrol and Adidas.

Featured Reports

Cimigo recently released the following reports:

  • Cimigo Health Report May 2012 (Vietnamese)

    Sống khỏe rất quan trọng vì điều này giúp chúng ta cảm thấy tốt và sống lâu hơn. Tuy nhiên, làm thế nào để khỏe mạnh phụ thuộc rất nhiều vào lối sống của chúng ta. Theo bạn, 1 lối sống khỏe mạnh là...

  • Top TV Advertisements in Vietnam - Q2 2012 (English)

    In the 24 months Cimigo has tested 300 TV ads in Vietnam. This is the largest consumer advertising review ever undertaken. And the testing continues. Learn from the best, the worst and the mediocre....

  • Cimigo NetCitizens 2012 (English)

    This report shows results of the largest and most comprehensive study on internet usage ever done in Vietnam and sheds light into many areas of internet usage where no well-founded knowledge was...

  • Cimigo Wealth Report March 2012 (Vietnamese)

    Trong cuộc sống có bao giờ bạn tự hỏi xem điều gì là quan trọng nhất đối với bạn? Đó là tình yêu, sức khỏe, học vấn hay sự giàu sang? Nếu một ngày nào đó bạn may mắn trúng giải 20 triệu đồng, bạn sẽ...

  • Cimigo Love Report February 2012 (Vietnamese)

    Tháng Hai đã đến và không khí tình yêu đang tràn ngập khắp mọi nơi. Bạn có bao giờ trúng tiếng sét ái tình chưa? Bạn bắt đầu biết yêu khi bạn bao nhiêu tuổi? Nếu bạn đang trên hành trình tìm người bạn...

  • Cimigo Youth Report - Vietnam’s Generation Z

    Born in the 90s and now 15 to 19 years old, Gen Z in Vietnam is the first generation starting to think like their global peers. Their attitudes highlight the start of a huge cultural shift in...

  • The Changing Vietnamese Consumer Landscape

    This report presents perspectives on the forces shaping the Vietnam consumer market and how this has resulted in considerable anxiety in how to 'keep up with the neighbours'.
    What's Vietnamese for...