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Cimigo regularly publishes market and industry research reports in Vietnam. Browse our report list to find the latest reports. Use this website to order the reports you are interested in.

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What's New

New report about internet usage in Vietnam

Cimigo just released Vietnam NetCitizens Report, the most comprehensive study about internet usage and behavior in Vietnam. It is based on more than 3300 interviews with internet users from 12 different cities. This report reveals how many people use the internet, how long they stay online, what they do, which websites they prefer and many other interesting facts about internet usage in Vietnam.

Cimigo report about TV Commercials (AdTraction)

Cimigo recently released a report about the consumer perception of different TV advertisements. Cimigo tested more than 200 TV commercials, and this is the first time that comparative data about measurement of TV commercials is available in Vietnam. This report shows interesting insights what works and what does not work in Vietnam's TV advertising landscape.

2010 Football World Cup Communication Landscape

Vietnam World Cup Brands
The brands which have created the most buzz around the Football World Cup are in order; Coca-Cola, Pepsi, Tiger, Sony, Samsung, Heineken, Castrol, Nokia, Adidas and remarkably The Gioi Di Dong. Of these the official sponsors only include; Coca-Cola, Sony, Castrol and Adidas.

Featured Reports

Cimigo recently released the following reports:

  • Cimigo Youth Report - Vietnam’s Generation Z

    Born in the 90s and now 15 to 19 years old, Gen Z in Vietnam is the first generation starting to think like their global peers. Their attitudes highlight the start of a huge cultural shift in...

  • Vietnam NetCitizens Report 2011 (English)

    This report shows results of the largest and most comprehensive study on internet usage ever done in Vietnam and sheds light into many areas of internet usage where no well-founded knowledge was...

  • Cimigo AdTraction Report 2011

    This report features an analysis of the Cimigo AdTraction database and gives interesting insights into consumer perception of different TV advertisements in Vietnam. AdTraction is an approach to test...

  • Vietnam Consumer Confidence September 2010

    Consumer Confidence Up 10 Points Over Last Year
    Compared to a year ago consumer confidence has been steady rising over 2010. Now at 90%, it was just 80% a year ago. The economy can be expected to...

  • The Changing Vietnamese Consumer Landscape

    This report presents perspectives on the forces shaping the Vietnam consumer market and how this has resulted in considerable anxiety in how to 'keep up with the neighbours'.
    What's Vietnamese for...

  • Vietnamese Consumers Healthy Choices

    Healthy consumption could increase exponentially, demand far outstrips supply. There are not enough healthy brands to satisfy consumer desires. Cimigo just released the results of a research on...

  • Online Advertising Revenue Report 2009 (English)

    ‘Vietnam Online Advertising Revenue Report 2009’ is an industry report that contains valuable information about the size and composition of the online ad market in Vietnam. Data in this report is...