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Cimigo regularly publishes market and industry research reports in Vietnam. Browse our report list to find the latest reports. Use this website to order the reports you are interested in.

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2010 Football World Cup Communication Landscape

Vietnam World Cup Brands
The brands which have created the most buzz around the Football World Cup are in order; Coca-Cola, Pepsi, Tiger, Sony, Samsung, Heineken, Castrol, Nokia, Adidas and remarkably The Gioi Di Dong. Of these the official sponsors only include; Coca-Cola, Sony, Castrol and Adidas.

Vietnam Retail Banking - Tech-centricity or Customer-centricity

Vietnam Retail Banking
Technology and IT investments are vital to developing Vietnam’s banking sector. But they by themselves are not enough for maximizing bank competitiveness, or value for consumers. Creating both functional and emotional value for customers requires superior communication, understanding and the human touch. This presentation is based on Cimigo Retail Banking Monitor with over 5,000 consumers on over 100 questions relating to personal banking and financial behaviour, attitudes and perceptions in Vietnam.

Cimigo on Vietnam

Vietnam Consumer
Cimigo relases the sixth annual release of 'Cimigo on Vietnam'. This presentation is prepared primarily for overseas guests and new marketing staff seeking to familiarise themselves with the Vietnamese consumer landscape. It provides an overview of the Vietnamese consumer market place including; Socio Economic Progress, Consumer Mindset, Vietnamese Values, Reaching Consumers in the Media, NetCitizens – Vietnam’s Newest Society, Retail Perspectives and Key Consumer Trends.

Featured Reports

Cimigo recently released the following reports:

  • How to Make Your TV Advertising More Effective

    Cimigo is testing the effectiveness of new TV advertisements as they are released on air. In the past few menohts Cimigo has tested 150 TV ads in Vietnam. This is the largest consumer advertising...

  • The Changing Vietnamese Consumer Landscape

    This report presents perspectives on the forces shaping the Vietnam consumer market and how this has resulted in considerable anxiety in how to 'keep up with the neighbours'.
    What's Vietnamese for...

  • Vietnamese Consumers Healthy Choices

    Healthy consumption could increase exponentially, demand far outstrips supply. There are not enough healthy brands to satisfy consumer desires. Cimigo just released the results of a research on...

  • Vietnam NetCitizens Report (English, pdf)

    This report shows results of the largest and most comprehensive study on internet usage ever done in Vietnam and sheds light into many areas of internet usage where no well-founded knowledge was...